Marketing&Digital Salary Insights

HIRING TRENDS FROM LAST TWO YEARS EXPECTED TO CONTINUE IN 2020

Marketing & digital remains one of the most key commercial functions for businesses in China, who are likely to maintain the same generous level of investment and talent budgeting for this department as previous years.

Much like the last two years, 2020 is likely to see companies invest more in digital and online marketing communications job functions like e-commerce and digital transformation as compared to offline marketing roles like events and corporate communications. Companies are increasingly choosing more digitalised methods that can replace older forms of communication, particularly for internal communication within big MNC’s.

CANDIDATES WITH DATA MANAGEMENT EXPERIENCE HIGHLY SOUGHT AFTER

There is also more focus on speeding up conversion processes and making tracking systems more transparent and data oriented. Digital media/marketing candidates with strong data or leads generation experience, as well as content management candidates with strong data knowledge are exceedingly rare in the market and can draw up to 20-30 per cent increases in their salary.

EXPANSION OF LOCAL COMPANIES WILL RESULT IN NEW HEADCOUNT CREATION

Local Chinese companies are gradually increasing their market share across both B2C and B2B manufacturing. This has resulted in a renewed importance on branding and digitalising business results for these companies, necessitating the creation of new headcount to drive initiatives. In MNCs however, headcounts have been more stable and more replacement hiring has been observed instead of new roles being created.